Featured research
Lead Generation Optimization Starts With the Costliest Error
Diagnose acceptance, routing, and measurement failures before increasing activity; change one decision rule at a time.
2026-09-20 · Julian HartwellRead the note
Research notes
Diagnose acceptance, routing, and measurement failures before increasing activity; change one decision rule at a time.
2026-09-20 · Julian HartwellRead the noteA practical FAQ for RevOps, SDRs, and admin buyers on updating the okki-go npm package, okkigo lead generation examples, buying intent signals, Sales Navigator export, and what revenue operations teams should evaluate in cold outreach.
AI personalization isn't a universal upgrade in an agent-native prospecting workflow. Here's how to tell whether you need deep research, tiered signals, or segment-level templates.
Find buyers in the USA by checking demand, channel role, state and sector context, transaction feasibility, and a reviewed outreach route.
Use AI to surface better prospecting choices while keeping inputs, overrides, and feedback visible.
A procurement-side comparison of okki-go and Instantly—covering agent-native workflows, email verification, intent data, and where LinkedIn Sales Navigator actually fits.
A quality compliance manager shares how a paused agent-native prospecting pilot exposed API key risks, LinkedIn Sales Navigator automation limits, and where ABM really fits.
A conditional ranking of six B2B lead-generation approaches by the quality of evidence they create, their operating burden, and when the order should chang
Learn what AI prospecting is, where it fits in the workflow, which actions need human review, and how to run a controlled pilot.
Most RevOps teams evaluate business email finders on features and list size. The failures show up later—in bounce rates, in silent SDR workarounds, and in forecasts that don't hold. Here's the evaluation gap that doesn't show up in a demo.