Brand Logo

Research notes

Prospecting methods, controls, and measurement

2026-09-08 · Julian Hartwell

Separate Global Reach From Local Proof

Plan global lead generation by separating market access, language, consent, buying context, qualification, and handoffs instead of using geography as a lis

2026-09-07 · Julian Hartwell

Start With the Purchase Situation

Learn how to find buyers for your business by defining the purchase situation, selecting channels, qualifying fit, and improving from real buyer outcomes.